Post-Roll Ads: The Easiest Way to Squeeze More Money Out of Every Episode

 

If you're running paid ads through RSS.com, there's a quick setting you might be skipping that leaves money on the table. This tip comes from our friends at RSS.com, and Joe Cassabona walks through it in the video above.

What Are Post-Roll Ads, Anyway?

Most podcasters are familiar with pre-roll and mid-roll ads. Post-roll ads are different. They run after your episode audio file actually ends, not during it.

So here's how it plays out. You wrap up your episode, ask listeners to leave a review, and say goodbye. Then, after that sign-off, an ad plays. If someone keeps listening past your outro (and plenty of people do), you get paid for that extra bit of attention.

Why Post-Roll Ads Don't Feel Pushy

One thing Joe points out is that post-roll ads don't interrupt your content at all. You're not breaking up a story or cutting into an interview. The ad just tacks on after you're already done talking. Listeners who click away right when your episode ends won't even notice it's there. Listeners who stick around become an extra bit of income you weren't collecting before.

That's a pretty rare thing in podcast monetization. Most methods ask something of your listener's patience. This one just works quietly in the background.

How to Turn On Post-Roll Ads

If you're already enrolled in the RSS.com paid ads program, setting this up takes less than a minute. Here's the rundown:

1. Log into your RSS.com dashboard.
2. Click on Monetize, then Manage Paid Ads.
3. Scroll down until you find the Post-Roll section.
4. Click it on. It'll turn purple when it's active.
5. Choose whether you want one or two post-roll ads to run.

That's it. No extra steps, no additional setup. Once it's on, RSS.com handles the rest and starts inserting ads dynamically at the end of your episodes.

A Small Change With a Real Payoff

It's easy to overlook a setting like this because it feels minor. But minor settings add up, especially when they cost you nothing in listener experience. If you already have paid ads running, turning on post-roll is basically free money you're currently not collecting.

Podcasting income often comes from a bunch of small levers like this one, not one big win. Post-roll ads are a good example of a lever that's genuinely easy to pull.

If you have questions about how the paid ads program works, RSS.com support is a solid place to start, or check out more of their tutorial videos for other ways to get the most out of your account.

Ready to start your podcast? You can do it for free at rss.com.

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