RSS.com Gives Podcasters a Way to Earn From Video on Apple Podcasts

 


In early August, RSS.com rolled out Max, a new podcast hosting plan that publishes video episodes to Apple Podcasts through HLS, Apple's adaptive streaming format that adjusts quality to each listener's connection. Video ads run automatically on those episodes, and creators keep 70% of the revenue once they turn on RSS.com's PAID (Programmatic Ads Inserted Dynamically).


“Video podcasting has mostly meant more work for the same money. We wanted it to mean more money. On Max, ads run on video episodes from the first episode published. Creators keep 70% of the revenue, and there is no audience threshold to clear before any of it starts. Getting video onto Apple Podcasts is becoming common. Helping creators earn from it is not. For YouTube creators whose format already works as a podcast, that makes Apple Podcasts a new audience and a new revenue line at the same time.”


– Ben Richardson, co-founder of RSS.com

A single upload does the work of several


Creators send one video file to RSS.com, and it goes out as HLS to Apple Podcasts, where listeners can toggle between audio and video without leaving the episode. That same upload also publishes to YouTube, so there's no second version to prep. On apps that don't support video yet, the episode still plays as audio, and none of a show's existing downloads or follower history gets disrupted in the process.

No follower count required to get paid


PAID ads start running on video episodes published to Apple Podcasts from day one. Activating it takes a few minutes, and there's no download or follower minimum to hit first.


This is a significant departure from how platforms like YouTube handle it. On YouTube, a channel currently needs 1,000 subscribers plus either 4,000 valid public watch hours in the past year or 10 million valid public Shorts views in 90 days before ad revenue is even on the table.


Max includes unlimited audio and video hosting and is available now alongside RSS.com's Free, Plus, and Pro plans. Full plan details are at RSS.com/pricing.



About RSS.com


RSS.com is an independent company providing global podcast infrastructure: hosting, distribution, audio and video delivery, analytics and advertising in a single stack. Founded in 2018, it is today among the top podcast hosts in the world by market share of new episodes published each month.


Learn more at RSS.com.


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